The Podcast is hosted by Marat Tsirelson, Loan Officer based in Pennsylvania. To find more information about Marat or to get in contact with him, visit https://www.MaratTsirelson.com
Marat Tsirelson, Mortgage Lender
NMLS #23474
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CONNECT WITH ME
Phone: (267) 400-0763 or (305) 962-4882
Email: maratt@lendinggroupco.com
The Exact Content Formula that Gets Realtors Clients! | Marketing Tips for Realtors
In this discussion, Marat Tsirelson (Mortgage Loan Officer) and marketing expert Avi Shenkar dive deep into the specific content strategies, budgets, and mindset real estate agents need to thrive in a changing market. Learn how to stop selling the house and start selling yourself!
Video Chapters:
00:00:00 - Introduction: Why Realtors Should Focus on Personality, Not Just the Listing
00:03:32 - The Core Strategy: Why You Must Sell Yourself, Not the Product
00:05:00 - "Content Creates Serendipity" & Building a Trusted Brand
00:06:46 - The "Fly on the Wall" Method: Showing Behind-the-Scenes as a Realtor
00:08:18 - Finding Your Value Proposition: Humor, Expertise, or Ambition
00:12:21 - Specific Content Ideas for Realtors (Value-Driven Video Topics)
00:14:49 - The Power of Consistency: Hiring Help & Doubling Down on Organic Content
00:18:02 - Using Your Past Database: Targeting Warm Audiences with Paid Ads
00:20:09 - Instagram Strategy: Reels (Followers), Feed (Catalog), and Stories (Inventory)
00:21:59 - The Content Formula: Hook, Value, and Call to Action
00:22:22 - The Value of Networking: Why Realtors Should Befriend Mortgage Lenders
00:24:46 - Local Businesses: How to Integrate Community Content with Listings
00:28:10 - Marketing Budget & Tech: Budgeting and Recommended Gear/CRMs
00:35:28 - Personal Appearance: Finding Your Trademark (The Tight Jeans Guy)
00:38:50 - Duration and Motivation: Why You Should Ignore Vanity Metrics
00:45:20 - The Future of Content: Using AI for Productivity, Not Replacement
00:53:49 - Newsletter & Blog: A Simple Way to Create Content and Get Ranked
00:55:44 - SMS & iMessage Marketing: The Highest Open-Rate Strategy
01:01:14 - Final Actionable Advice: Just Do It & Create 100 Videos
You can watch the video here: http://www.youtube.com/watch?v=jM-XGKAvt0A
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About The Lending Group
Lending Group Company is built on a foundation of trust, integrity and honesty. We endeavor to deal with our clients and our workers with the highest respect / regard that they are entitled to. Loaning in this day and age can be difficult and we are certain that our certified team of home loan experts can make the home buying or re-financing process easy.
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#realtortips #marketingforrealtors #realestatemarketing
